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Infographics

The Evolution Of B2B Sales Decisions

The role of B2B sales reps has changed drastically over the past few decades, but there are still some common denominators that have stood the test of time — albeit in more digital formats. This infographic from Zilliant explores how B2B sales reps have evolved over time in their decision…

The Top 3 Reasons Sales And Marketing Alignment Is Off

A variety of issues can cause marketing and sales teams to remain disconnected, such as communication and broken processes. Understanding the hurdles can help B2B organizations overcome their challenges. This infographic from InsideView analyzes findings from a recent study polling roughly 995 sales and marketing professionals to help recognize the…

20 Sources Of Content Marketing Inspiration

Content production and consistency tend to be the biggest challenges within marketing organizations. However, knowing where to find insight on what matters most to prospects is key to staying relevant. This infographic from KOL Limited offers 20 potential sources for content marketing experts to tap into when researching ideas for…

B2B Marketing Predictions For 2016

Video marketing, predictive data and ad-blocking technologies are recurring themes as B2B marketing experts look to the year ahead. This infographic from Madison Logic offers thoughts from industry leaders, insight into the future of the marketing technology landscape and how we’ll see it shift in 2016. [Click To Expand] Source:…

Answers To The Top 10 Email Marketing Questions

With the email marketing landscape continuously evolving, it is important for B2B marketers to stay informed about best practices in design, subject lines, body copy and other factors that can impact open rates and conversions. This infographic from Email Monks addresses some common email marketing queries.

The Love Boat Guide To Customer Engagement

B2B marketing success is highly dependent upon personalization and targeted communication. Highlighting data from its recent survey of 1,200 users, this infographic from Autopilot focuses on how buyers are seeking more personalized marketing. [Click To Expand] Source: Autopilot

The Mad Men Of The Millennium

Marketing has made the shift from print to digital, meaning that tomorrow’s Mad Men have to evolve their marketing skills to be successful. This infographic from Marketo highlights the roles, skills and opportunities digital marketers have in today’s B2B marketing landscape that yesterday’s Mad Men couldn’t imagine. [Click To Expand]…

How ABM Impacts The Cost Of A Lead Among B2B Verticals

The cost of a lead has increased significantly this year as more marketers have opted for higher quality and more expensive account-based marketing (ABM) campaigns. This infographic from Madison Logic highlights the cost per lead from various B2B verticals and how ABM impacts these costs. [Click To Expand] Source: Madison Logic

Marketing Operations: A Skills Game

Organizations are always fine-tuning their marketing operations to maximize success and efficiency — making marketing ops practitioners the “surgeons” of B2B marketing. This infographic from Integrate highlights the most prominent challenges with B2B marketing operations today, while highlighting how marketers can alleviate the pain points. [Click To Expand] Source: Integrate