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E-books

8 Steps To Initiating The Right Launch Sequence For Your Referral Program

8 Steps To Initiating The Right Launch Sequence For Your Referral Program

Perhaps nothing cuts throughout the marketing clutter more than a referral from one colleague or friend to another. In fact, almost half (43%) of marketers who regularly use referral programs have acquired 35% or more of their new customers via referrals, according to Gigaom Research's Digital Marketers Survey. However, getting started may seem daunting to many marketers. This E-book shows…
A Lead’s Journey To Find The Right Home

A Lead’s Journey To Find The Right Home

With research showing that the typical B2B deal needing the approval of 5.4 decision makers, getting the right contact to the right salesperson is critical to streamlining the process and getting deals closed faster. However, many companies still rely on inefficient and outdated methods of getting leads into the hands of the proper salesperson. This E-book aims to highlight how…
The Complete Do-It-Yourself Guide To Account-Based Marketing

The Complete Do-It-Yourself Guide To Account-Based Marketing

Research shows that 92% of companies recognize that account-based marketing is either "extremely or very important." However, only 20% had an ABM strategy in place for over a year. Although ABM doesn't look like a DIY project, it is definitely possible. This E-book will walk you through the 10 steps that make up an effective ABM strategy, including: Misconceptions about…
The Complete Guide To B2B Marketing

The Complete Guide To B2B Marketing

Whether you want to be better at lead generation, content marketing, social media, ROI reporting or just a better overall B2B marketer, this E-book provides insights, checklists and worksheets to help you get there, including how to: Qualify and assign leads to sales – at the right time; Create engaging emails that resonate with your target audience; and Build a…
Beyond Sales & Marketing Alignment

Beyond Sales & Marketing Alignment

You've worked hard and invested heavily to get alignment between your marketing and sales teams. However, adding your customer success to that mix can take you from a solid duo to a winning trifecta that dramatically boosts your results across the entire customer lifecycle. Fill out the form below for insights on aligning your marketing, sales, and customer success to…
B2B Content Marketing Shouldn’t Hurt

B2B Content Marketing Shouldn’t Hurt

Successful B2B marketers recognize the impact that content can have on prospects at a lower cost than traditional marketing channels. For some, content marketing is a new way of thinking—whether it's strategy, team buy-in or budget shortfalls. But those ailments don't mean that your content marketing needs to hurt.Fill out the form below to learn how to improve your content…
The Blueprint for Global Content Marketing

The Blueprint for Global Content Marketing

You're investing heavily in your content with hopes of reaching as many people as possible. However, if the content isn't in the language of your target buyers, it won't help you reach your lead and sales goals. Fill out the form to learn how to overcome these language barriers by: • Using best practices for global success;• Localizing video with…