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E-books

The Payoff Of Account Based Marketing: 6 Critical Steps To Targeting Key Accounts

The Payoff Of Account Based Marketing: 6 Critical Steps To Targeting Key Accounts

The shotgun approach to marketing is missing the target. That's why companies from a wide range of industries are turning to Account Based Marketing (ABM) to reach the key decision makers.This E-book will show you the six key steps to using ABM to engage the right decision makers at your dream accounts, including how to: Zero in on the right…
eSigning 101: What, Why, When & How

eSigning 101: What, Why, When & How

Customers are demanding more digital interactions from companies, yet 75% of businesses have yet to adopt eSignatures. However, that is changing quickly — and for good reason. eSignatures eliminate slowdowns caused by distance, location and resources that add time and strain to the paperwork process. This E-book will show how adopting eSignatures can boost your business by taking your internal…
Your Good Leads Are Dying. Here’s Why (And How To Fix It)

Your Good Leads Are Dying. Here’s Why (And How To Fix It)

In a recent survey, 39% of B2B marketing and sales professionals said they believe a lack of alignment results in fewer converted leads and closed deals. Yet, only 10% said they have complete coordination between demand gen and sales enablement. But getting aligned isn’t always easy. Visually dynamic tools to help leads cross the conversion gap; The power of the…

New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling

Studies show that 73% of salespeople that use social selling outperform those that don’t, yet two-thirds of companies don’t have a social strategy for their sales team. So the question is, why don’t they? It takes a buy-in from sales, marketing and leadership to gear up social selling, but once they do, the returns are worth the efforts.

Leads-to-Pipeline-to-Win

Effective customer conversations are crucial for standing out among the completion, and can possible make or break opportunities flowing through the pipeline. This e-book from Corporate Visions highlights an abundance of insights into how you can improve your customer conversations, including: Why 80% of marketing and sales professionals deem their demand gen campaigns as insufficient; How marketing and sales alignment…