DGR TV

DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch!

Content "Moments Of Truth" For Sales Enablement

Q&A with Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions Today's sales conversations hinge on "messaging moments of truth," according to Riesterer, in this exclusive DGR Q&A. While there's a great deal of content created by marketing for the…

Manticore President Discusses Critical Connection Between Content And Marketing Automation

Content is one of the key ingredients to realize the full impact of marketing automation. In this short video clip, Jeff Erramouspe, President of Manticore Technology shares insights into how Manticore factored the creation of content campaigns into its latest…

Lenskold Group President Highlights Upcoming Content Metrics Presentation

Marketers continue to initiate a seat at the revenue discussion table, which has created an urgent need for a metrics-based approach to campaign initiatives. In this short video clip, Lenskold shares how measurement helps sales and marketing teams understand what's…

B2B Fusion Founder Jon Russo Previews Upcoming Content Marketing Panel

As we gear up for the Content2Conversion Conference, April 24 in New York City, Jon Russo, Founder of B2B Fusion, stopped by the DGR media studio to share a sneak peek of his upcoming panel during the event. Russo will…

Justin Gray, CEO, LeadMD - Content

To effectively speak to buyer needs and pain points, marketers are integrating content messaging into their overall campaign strategies. Gray highlights the need for organizations to effectively demonstrate thought leadership to speak to buyer pain points and objectives. Additionally, Gray…

HubSpot VP of Marketing Jeanne Hopkins takes a moment to catch up with DGR

During the upcoming Content2Conversion Conversion this spring in New York City, Hopkins will present a session highlighting the types of content that work for middle of the funnel nurturing campaigns that help move prospects closer to buyers. During this short…

Justin Gray, CEO, LeadMD - Process

“People, process, technology”— a key organizational mantra for new technology rollouts — is especially critical for marketing automation. Gray highlights the need for organizations to embrace all three components to effectively develop a “buyer persona” and understand how to speak…

DGR TV

Content "Moments Of Truth" For Sales Enablement

Manticore President Discusses Critical Connection Between Content And Marketing Automation

Lenskold Group President Highlights Upcoming Content Metrics Presentation

B2B Fusion Founder Jon Russo Previews Upcoming Content Marketing Panel

Justin Gray, CEO, LeadMD - Content

HubSpot VP of Marketing Jeanne Hopkins takes a moment to catch up with DGR

Justin Gray, CEO, LeadMD - Process

More...

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