As B2B marketers continue to "crack the code" of how to capitalize on social media and mobile, the section highlights innovations and advancements in the way companies utilize these channels to enhance customer interactions and improve CRM.
Union Metrics this week announced the general availability of its analytics platform for Tumblr and said that it has been named as Tumblr's preferred analytics provider.
The company says that its Tumblr analytics solution is geared towards measuring a company's audience characteristics and reach on the microblogging site, as well as for monitoring topics and conversations related to a specific brand.
Twitter has announced new features for its web site and mobile apps designed to simplify the process of sharing and finding content.
Users will now have the ability to email tweets more easily from the Twitter web site. The embedded option, which will be available through a new "More" icon next to the existing "Favorite" icon, will open an email window.
SAP on Wednesday made a series of announcements intended to establish the company as a major player in the enterprise social software space – and to step up its game against Salesforce.com
The key announcement was the release of a new platform, SAP Jam, which combines elements of SAP's existing Jam enterprise social network and StreamWork collaboration software.
Silverpop, a digital marketing technology provider, today announced a partnership with Janrain to collect email addresses of prospects who register for offers using their LinkedIn credentials.
“Social Sign-In benefits both buyers and marketers, making registration processes simpler, thus decreasing the possibility of form abandonment while also getting the marketer closer to the social behaviors of each contact,” said Bryan Brown, Product Strategy Director at Silverpop, in a company press release. “For B2B marketers, while the information collected from social networks like Facebook and Twitter is certainly valuable, the likelihood of attaining a contact’s business email address is low. With LinkedIn accounts, individuals are more likely to include their business-related information.”
HootSuite, the developers of a popular social media management platform, announced late last week that it has acquired Seesmic, a competing social media platform. The acquisition was announced in a HootSuite blog post published Thursday.
Both companies offer cross-platform applications for managing social media activities across multiple networks, including Twitter, Facebook, LinkedIn and others. While both companies have worked to establish themselves with business customers, including enterprise B2B marketers, HootSuite is generally viewed as the more successful of the two companies.
Adobe Systems on yesterday announced the public availability of Adobe Social, the company's new social marketing software suite. Adobe Social, which was announced for beta testing last March, is the latest component in the Adobe Digital Marketing Suite.
Adobe Social is intended to provide a single platform for managing social campaigns, content delivery, monitoring and analytics. This includes:
Brainshark today announced the launch of an iPhone version of its SlideShark app. The free app gives users the ability to view and show PowerPoint presentations on an iPhone or iPod Touch, and to share and track presentations, among other features.
SlideShark debuted last fall as an iPad-only app for viewing PowerPoint content while also providing a platform to distribute, track and manage content in the cloud.
Most B2B organizations already know that mobile technology can have a significant impact on sales enablement. According to a recent Aberdeen Research study, however, mobility now plays a critical role in separating best-in-class field sales teams from their competitors.
The Aberdeen study – Sales Mobility: How Best-in-Class Remote Sellers Are Replacing "See" With "Do" – found that 40% of the best-in-class (BIC) companies surveyed said their sales reps regularly use mobile devices during client meetings. As a result, these reps are able to support their client-engagement activities with real-time access to the web and to corporate data.
Social business technologies are revolutionizing how enterprises can communicate and collaborate with their business networks. In fact, the market for social enterprise applications and related services is projected to expand to expand from $900 million in 2011 to $6.4 billion in 2016, according to a Forrester Research report.
Reflecting this trend, Jive Software, a social business company, has introduced an on-demand collaboration tool that offers team members the ability to connect and work together. The Jive for Marketing Teams tool is designed to decrease the amount of time it takes to get programs delivered to market while helping internal colleagues and external partners, such as agencies and contractors, drive leads, build better brand awareness and reduce operational costs.
