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Social & Mobile

As B2B marketers continue to "crack the code" of how to capitalize on social media and mobile, the section highlights innovations and advancements in the way companies utilize these channels to enhance customer interactions and improve CRM.

Silverpop Launches Advanced Mobile Messaging Capabilities

silverpop logoSilverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns.

Silverpop partnered with Velti, a provider of mobile marketing and advertising technology, to develop these mobile features. The functionality includes previously available features such as email opt-in via SMS, promotional texts and text alerts, as well as new capabilities, including the following:

Mimvi Launches B2B Division, Offers Marketers Mobile Expertise

Mimvi LogoMimvi, a mobile discovery technology company, announced the formation of its B2B division, LaunchPad. The division was established to address growing corporate interest in Mimvi’s search and discovery technology spanning mobile apps and content, according to a Mimvi press release.

In addition, Mimvi LaunchPad offers organizations the resources, expertise and technology to facilitate marketer’s mobile visions.

Etrigue Adds Mobile Access To DemandCenter Marketing Automation Application

eTrigue-Logo-300dpi-RGBeTrigue, a provider of software-as-a-service (SaaS) marketing automation systems, announced that its flagship DemandCenter marketing automation application now supports mobile operation and management with Apple iOS and Android mobile devices. eTrigue users now have smartphone or tablet access to their campaigns without the need to download and learn a separate application.

  • Written by Kim Zimmermann
  • Category: Social & Mobile
  • Hits: 2977

Salesforce Launches Platform To Manage Twitter Ads

Salesforce Social AdSalesforce.com launched a Social Ads Platform for Twitter, enabling marketers to manage Twitter advertising alongside existing social marketing programs with the Salesforce Marketing Cloud.

With the new Salesforce Marketing Cloud Social Ads Platform for Twitter, brands and agencies will be able to:

Ready Or Not, Lead Gen Is Going Mobile For B2B Marketers


MobileWhen it comes to consumer behavior and business marketing on mobile devices, the growth stats are always staggering. Here’s one of the latest, from Pew Internet: 87% of smartphone owners check the Internet or email on their phones, including 68% who do so every day and 25% who say they "mostly go online using their phone, rather than with a computer."

That last number is an important one. “Rather than with a computer” shows that consumer behavior is on a fast track to be the dominant, rather than secondary, content-consumption screen.

Social Networks Drive Stronger Than Expected Mobile Ad Revenue


Mobile1If the latest 2012 ad spending numbers are any indication, 2013 is going to be quite a year for mobile marketing.

According to recent eMarketer data, U.S. mobile ad spending grew much more quickly than expected during the last part of 2012. The research organization now expects mobile ad spending to increase 180% this year to $4 billion – much higher than the $2.61 billion previously forecast in September 2012.

Social Media Use On Rise, Especially Mobile


Social_mediaSocial media has become an integral part of many lives worldwide, and shows no signs of stopping. According to Nielsen’s Social Media Report 2012, online time spent using mobile apps was up 122%. Mobile web time has increased 22%, while PC time experienced a 4% increase.

The report revealed that people spent more of their time on social networks than any other web site type. People were more engaged with these social channels, and businesses have leveraged social media as digital marketing tools.

  • Written by Fred Tan, Assistant Editor
  • Category: Social & Mobile
  • Hits: 2963

Brainshark Announces HTML5 Mobile Player


BrainsharkMobileOnline and mobile video presentations solution provider Brainshark has unveiled the Brainshark Mobile Player, an HTML5-based played designed to offer iOS and Android users a more interactive experience while viewing Brainshark video presentations on mobile devices.

Brainshark says the player will allow organizations to increase their level of engagement with mobile users. Companies can also use the mobile platform to improve the ease and effectiveness of their communications, according to a company press release.

Twitter Beefs Up Keyword Matching Options For Promoted Tweets


Twitter_logoTwitter recently announced a new set of features designed to help marketers target Promoted Tweets within the social media site's search results.

The changes, detailed last week on the company's advertising services blog, include three new options for fine-tuning targeted keywords: exact match, phrase match and basic keyword match. Marketers can also select negative keywords to keep Promoted Tweets from appearing in an inappropriate situation.

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