Social & Mobile

• August 14, 2012
• Written by Demand Gen Report Team
• Category: Social & Mobile
• Hits: 3984

Distribion, Inc., a provider of web-based marketing automation software, last week announced the release of a social media marketing tool tailored for enterprises working in highly regulated industries.

The Distribion Social Media Bundle is designed to work with the company's existing suite of distributed marketing automation tools. The platform offers marketers and local sales reps a single, shared platform for managing branded, compliance-ready content that can be distributed across email, print and social media channels.

Pinterest has grown by leaps and bounds in recent months, and the site has attracted growing attention as a social media marketing tool. Unlike other social media sites, however, relatively few third-party vendors currently provide add-on tools for the Pinterest platform.

Now, that's beginning to change. Yesterday, Pinfluencer officially unveiled what it bills as a "robust big-data analytics and discovery marketing engine for the Pinterest platform." The cloud-based service provides detailed data on pinned content, repins, followers, follower time engagement and other key metrics. Pinfluencer's analytics can also identify trending Pins, influential Pinners, and Pins that drive e-commerce, as well as allowing a company to compare its Pinterest activity against its competitors.

Editor’s Note: The following article is the second in a two-part series highlighting how B2B companies are using social media from cold to close. This installment explores the use of social selling tools.

By Owen McDonald, Contributing Author

Marketing and sales teams today struggle to decode social media streams. They must decide how best to use the information they gather for social sources, and how to analyze its efficacy for their demand generation efforts.

But that cryptic area is now yielding its secrets. Business Intelligence, CRM and marketing automation vendors, as well as providers of social platforms, are refining their systems to monitor social media and to identify genuine prospects based on their social media behavior.

According to a pair of recent surveys, marketers say that social media and a wider variety of content options are driving their digital marketing strategies – but gauging the success of their efforts is still a challenge.

According to the latest Association of National Advertisers survey, 70% of marketers said they are employing different new media channels, but 62% reported they are struggling to measure the effectiveness of these efforts.