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Rich Media

This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 

Infographic: 10 Mobile Landing Page Best Practices

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According to eMarketer, there are now more than 115 million smartphone users in the United States alone. That includes tens of millions of businesspeople who research their B2B buying decisions using phones, tablets and other mobile devices.

This week's infographic, provided courtesy of ION Interactive, offers 10 best practices for crafting practical and effective mobile landing pages. Learn what it takes to build a mobile B2B presence that engages and converts your prospects.

  • Written by Demand Gen Report Team
  • Category: Rich Media
  • Hits: 2901

Infographic: For Email Marketing, Timing Is The Key To Success

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This week's infographic, provided courtesy of StrongMail, features the results of a survey of more than 700 marketing professionals. It offers some interesting insights into timing a company's email marketing campaigns, and the impact that proper timing can have on response rates – an issue with implications for both B2B and B2C marketers.

  • Written by Demand Gen Report Team
  • Category: Rich Media
  • Hits: 2833

Video: 10 Strategies For Content Marketing

This week, we're going to dive into the archives and give you a presentation well worth watching if you didn't see it the first time around. In this Dreamforce 2011 session, Ann Handley, Chief Content Officer of MarketingProfs, and Jon Miller, VP Marketing of Marketo, offer 10 timeless strategies for content marketing, events and marketing automation success.

  • Written by Demand Gen Report Team
  • Category: Rich Media
  • Hits: 2470

Video: Marketing Automation & Email Marketing

Email marketing is a time-tested, and highly effective, way to reach prospects and customers. This Salesforce.com video explains how to move your firm beyond "batch and blast" email marketing to guarantee that you always deliver the right message, to the right person, at exactly the right time.

  • Written by Demand Gen Report Team
  • Category: Rich Media
  • Hits: 1962

Infographic: Growing Revenue Through Alignment

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Just in time for this week’s Dreamforce conference, we have an infographic especially for Salesforce.com users, provided courtesy of DemandBase. Learn what it takes to leverage the power of social media, drive revenue growth, and take steps towards building the Social Enterprise.

  • Written by Demand Gen Report Team
  • Category: Rich Media
  • Hits: 2735

Episode #19: Act-On CEO Raghu Raghavan & Norwest Venture Partners General Partner Robert Abbott

Last week, marketing automation vendor Act-On closed a fourth round of funding valued at $16 million. We speak with two of the key players in the funding announcement to discuss Act-On's plans for its new funding, what the future holds for the company and how the marketing automation market is likely to evolve during the months to come.


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  • Written by Demand Gen Report Team
  • Category: Rich Media
  • Hits: 3640

Infographic: Inside The Mind Of A Demand Gen Manager

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We know (or at least we hope!) that most B2B marketers are pretty sharp cookies – and they'd better be, because they have a lot to think about. This infographic, which comes courtesy of LeadFormix, reveals the eight issues that every demand generation manager is thinking about these days – and why they matter.

  • Written by Demand Gen Report Team
  • Category: Rich Media
  • Hits: 3879

Why Readers Lose Interest In Your Email Marketing

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Running successful email campaigns is a tough task. All it takes is one misstep to alienate users, kill your response rates, and send your messages straight to a spam folder. The following infographic, provided courtesy of Litmus, explains how email campaigns go wrong -- and what your marketing team can do to avoid these mistakes and run successful email campaigns.

  • Written by Demand Gen Report Team
  • Category: Rich Media
  • Hits: 4438