This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.
Video holds the attention of users for longer and is more memorable than text-based content, according to this infographic from Bubobox, an online video marketing company. Customers who view a video on a web site are 64% more likely to make a purchase, boosting the return on the investment.
B2B marketers are increasingly relying on content marketing, according to this infographic from Curata, highlighting the key points of their 2012 B2B Marketing Trends Survey. Of the more than 450 B2B marketing professionals surveyed, 87% cited content marketing as among the most-used strategies in 2012, up 5% from the previous year.
Navigating is always easier with a map, and getting around the twists and turns of marketing automation workflow is no exception. The people at Neolane put together a subway map, with subway line representing a category of automation and the stops where the subway lines intersect representing workflow examples spanning multiple categories.
SXSW Interactive is fast approaching. If you’re a B2B marketer attending the giant tech festival for the first time (or even the third time), you might be wondering “what’s a B2B marketer to do?” Demandbase put together this infographic to help B2B marketers navigate the show.
The misalignment of sales and marketing can cause a typical company to lose 10% in annual revenue, according to this infographic from Tinder Box, a provider of sales proposal editing software that works with Salesforce.com. Sales enablement technologies are helping companies align sales and marketing goals with their overall business plans.
In today’s environment, marketers have to rely on both their instincts and hard numbers. This infographic from Pardot highlights the talents of marketing artists and marketing scientists and the advantage of striking the right balance.
Whether you’re looking for a Valentine or someone to love your product, text is a popular way to nurture any relationship. This infographic from Leads360 outlines the rules of engagement for using SMS to win leads or a sweetheart.
Having a solid social media plan in place around your marketing events can boost engagement and overall awareness before, during and after the event. Marketo offers a checklist for generating buzz about your event through social channels.
Trade shows remain a key component of any B2B marketer’s strategy, but leads have to be tracked carefully to ensure there are no missed opportunities. Marketing automation can bring order to the process of nurturing the leads gathered at trade shows, as this infographic from Pardot illustrates.
