This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.
QuickPivot, a real-time cross-channel marketing platform, added Program Palette, a customer lifecycle planning and execution module, to its suite of tools.
The module, which is designed to simplify the deployment of customer lifecycle marketing programs, is positioned to provide a holistic, real-time view of customers’ journeys.
Full Circle CRM recently launched Opportunity Gatekeeper, an application designed to help marketers more accurately track campaign performance and influence by providing up-to-date data on opportunity records.
Built on the Salesforce1 Platform, Opportunity Gatekeeper is intended to help user have more efficient, effective operations by tying opportunities to their respected account and enabling pre-population of opportunity fields right from the account or contact database. The application also positions sales teams to obtain more accurate data on the opportunity record, enhancing their overall productivity.
Trapit, a content discovery, curation and analysis service provider, merged with Addvocate, a content marketing platform designed to help employees produce, curate and share content.
The service intends to position employees as brand advocates, helping them produce and share content among their followers and further amplify the company’s brand message. The service can also format shareable content for social networks including Facebook, Twitter, Pinterest, LinkedIn and Google+.
Business.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert more quality leads into sales.
The Lead Expansion and Nurturing product is an extension to the company's current Sales Ready Lead product and part of the suite of digital marketing solutions offered by Business.com.
Salesfusion, a marketing automation solutions provider for SMBs, unveiled a monthly email deliverability monitoring and analysis service designed to provide campaign-specific metrics, analysis of campaign results and best practices to help marketers further enhance their campaigns.
The company has also been accepted into the Email Sender & Provider Coalition (ESPC). Group members collaborate to design solutions intended to alleviate spam and deliverability concerns. Other members of the ESPC include Experian, Adobe, Oracle and Epsilon.
Dynamic Yield, a provider of automated, real-time personalization and conversion optimization solutions, recently launched a landing page optimization module. The application is positioned to provide marketers with the ability to quickly create, publish and optimize landing pages without the need of IT support.
The new module is designed to help marketers to build and manage a large number of landing pages, personalize and customize their content, and automatically A/B test multiple variations. It also introduces the ability to create landing pages on the fly, pulling real-time data from feeds, databases and advertising campaigns.
“As a marketer, you are running dozens of concurrent campaigns,” said Liad Agmon, CEO of Dynamic Yield. “Data shows that landing pages that correlate exactly to your ad messages yield significantly higher conversion rates.
Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring — within the Oracle Marketing Cloud.
The solution intends to help marketers locate prospective buyers quickly and efficiently by leveraging predictive analytics to analyze buying personas and buying intent. Users will have access to data on roughly 70 million individuals, positioning them with a holistic view on prospective buyers.
Evergage, a real-time web personalization platform provider, released new capabilities designed to help marketers design targeted and personalized campaigns.
Whether it is through a computer or mobile device, the new features are positioned to help users deliver relevant, personalized content based on the target’s buyer persona. This ultimately allows companies to shape the buying journey on their terms while providing a unique customer experience.
According to recent survey from Brainshark, roughly one third (32%) of sales trainers describe their organization’s current sales training programs as “effective.”
The study, consisting of responses from 162 sales training professionals from companies of various sizes and industries, shows that nearly half of training professionals (48%) say their organization’s sales training content isn’t engaging enough to work. Also, 25% say the materials created don’t match the sales teams’ needs.
