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Infusionsoft kicked off its InfusionCon 2013 users’ conference by unveiling its 2013 Spring release, which adds a campaign library, social tools, and a centralized daily task manager to the company’s marketing automation software.

“2012 was the year that small business went big,” Clate Mask, CEO and Co-Founder of Infusionsoft, told the more than 2,000 attendees of the conference. He then shared some statistics regarding Infusionsoft’s current customer base, including that they captured 40 million leads, sent 80 million emails a week with 99.5% email deliverability and processed 1.5 billion in transactions through the company’s software in 2012.

Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and financial types poring over budgets. Today’s data-driven B2B marketing organizations rely heavily on marketing operations to improve the performance, effectiveness and accountability of the overall marketing efforts.

“The demand for measured marketing coupled with the evolution of marketing technologies and processes have made marketing operations the nucleus of the marketing organization,” said Dustin Ritter, VP of Marketing, MarcomCentral. “Marketing operations enables marketers to quantify their efforts like never before and is essential in achieving progressive initiatives such as the real-time use of data, marketing automation, hyper-relevant content, and closed loop reporting.”  

The D&B360 solution for company data and insights from Dun & Bradstreet is now integrated into the marketing automation suite from Eloqua and has been added to the Eloqua AppCloud.

Through D&B360 for Eloqua, customers can access streamed, continually updated D&B data and insights on more than 220 million companies and 100 million people. With D&B360's new capabilities, B2B marketers can now conduct advanced segmentation, identify the best new opportunities and communicate targeted messages that resonate with key decision makers.

Vidyard, a video marketing platform for business, secured $6 million in Series A financing.

OMERS Ventures led the round of funding, along with current investors iNovia Capital and SoftTech VC, and Jill Rowley of Eloqua participated with a personal investment in the company. The Series A financing positions Vidyard to meet the growing demand from marketers for powerful, actionable data for their video content, company officials said.

Firefox, the open source Internet browser claiming 11% of global market share, has announced it will no longer allow third-party tracking cookies. Other companies have discouraged tracking cookies, but now Firefox has developed a complete block.

For the demand generation and lead generation business this is either a) a disaster of nuclear proportions, b) the start of a legitimate targeting issue, or c) an inconsequential decision by a flagging technology company.