News

Leadspace, a B2B social lead targeting technology provider, doubled its customer base in Q1 over the previous quarter as B2B brands such as Marketo, Jive and Stylesight adopted the company’s social lead targeting solution to refine customer acquisition and boost sales efficiency.

Leadspace solution enables marketers to precisely target their ideal customer and optimize the time, effort and money spent to convert the most valuable prospects, according to company officials.

Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering that helps marketers leverage data from digital and traditional sources.

According to company officials, the offering enables marketers to engage customers and prospects with consistent, personalized messaging across multiple channels, strengthening the overall brand experience, building customer loyalty and driving revenue growth. Interactive Customer Engagement combines Big Data analytics, data delivery, behavioral and contextual data, comprehensive predictive analytics and real-time messaging.

INBOX25, a provider of cloud-based marketing automation systems, unveiled the latest version of its software that provides access to its marketing automation platform from within SugarCRM. It was introduced at SugarCon 2013, SugarCRM's annual customer, developer, and partner conference held this week.

INBOX25 4.0 integrates tightly with SugarCRM to enable marketing teams to leverage all of their CRM data, including leads, contacts, opportunities, tasks, quotes, contracts and more, company officials said. The new integration is designed to allow sales teams to focus exclusively on sales-ready leads, while automatically and simultaneously nurturing other potential prospects that may not be ready to purchase.

Marketo unveiled a new certification program at the 2013 Marketo User Summit this week to recognize expert users of the vendor’s marketing automation software.

According to company officials, key benefits of the new program for Marketo certified experts and users include:

Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month’s B2B Content2Conversion Conference, taking place April 22-23 in New York at The TimesCenter.

“It’s an honor to us that key marketing leaders from companies large and small are recognizing the B2B Content2Conversion Conference as a must-attend event,” said Andrew Gaffney, Editor-In-Chief at Demand Gen Report, which is hosting the event. “These new speakers add an extra level of excellence as we strive to create an event that provides great networking opportunities, top-notch speakers and business-changing marketing tactics.”