News

Silverpop, a provider of digital marketing technology solutions, announced the growth of its reseller channel. Revenue for its reseller network in Q1 2013 increased 74% as compared to the same time last year, according to company officials.

The network now offers Silverpop a presence in Australia/APAC, Africa, Latin America, and Eastern Europe with reseller relationships among partners such as Nitryx, Grapevine, Engage Digital, Entera and VIV.

Silverpop, a provider of digital marketing technology solutions, announced the growth of its reseller channel. Revenue for its reseller network in Q1 2013 increased 74% as compared to the same time last year, according to company officials.

The network now offers Silverpop a presence in Australia/APAC, Africa, Latin America, and Eastern Europe with reseller relationships among partners such as Nitryx, Grapevine, Engage Digital, Entera and VIV.

SalesFUSION, a provider of cloud-based marketing automation software, announced the latest version of its software that features advanced prospect nurturing, sales enablement and event management tools.

SalesFUSION 8.0 includes an advanced designer tool for prospect nurturing, which allows users to build nurture marketing campaigns in a visual flow designer that ties sales and marketing actions together into a single integrated solution. This helps marketers by streamlining the entire lead to sales process and engages sales directly in nurture marketing programs through response alerts and lead follow-up task assignment.

InsideView announced InsideView for Marketing, the latest offering on the InsideView CRM Intelligence Platform. InsideView for Marketing automatically adds social media, demographic and financial information to lead records, which often are limited to email. This eliminates the manual process of lead enrichment, according to InsideView officials.

Early adopters of InsideView for Marketing realized an average 50% savings over manual lead qualification processes and a 33% reduction in cost per lead, according to company officials. They also experienced an 11% increase in marketing qualified leads from web forms, and delivered 64% more leads that were accepted by sales.

Salesforce.com launched Social.com, a service that allows users to advertise on Facebook and Twitter using real-time customer and social listening data. Social.com is the latest addition to the Salesforce Marketing Cloud, which includes Radian6 and Buddy Media. Fifty five of the Fortune 100 and eight of the top 10 global advertisers are current clients of Salesforce Marketing Cloud.

 “Today salesforce.com is doubling down on social ads,” said Michael Lazerow, CMO of Salesforce Marketing Cloud at Salesforce.com. “Social ads cannot be disconnected from your business.”