This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.
CallidusCloud reported total revenue of $25.9 million for the second quarter, an increase of 9% over the same period in the prior year.
“In the quarter we added 183 net new subscription logos, up 25% year over year, and generated $5.2 million of cash from operations,” said Leslie Stretch, President and CEO. “We expect this momentum in the business to continue through 2013 and beyond.”
InsideView secured $19 million during its latest round of financing, which the company plans to use to accelerate research and development, expand its market share and increase adoption of its CRM Intelligence Platform.
The CRM Intelligence Platform is used by13,000 companies and more than 350,000 marketing, sales and account management professionals, according to company officials. The platform delivers current, validated company and contact data, prospect and company insights and professional connections within existing CRM and marketing automation systems.
Bulldog Solutions has announced five new marketing technology service packages designed to help clients implement and optimize marketing data, technology and reporting infrastructure.
"Creating a solid marketing technology foundation is not just about buying a marketing automation platform (MAP), it's about making sure that there is strong lead management process integration, data quality, systems integration, metrics and reporting, and training and support," said Johnny Anderson, Bulldog’s VP of Marketing.
Bulldog Solutions has announced five marketing technology service packages designed to help clients implement and optimize marketing data, technology and reporting infrastructure.
"Creating a solid marketing technology foundation is not just about buying a marketing automation platform (MAP), it's about making sure that there is strong lead management process integration, data quality, systems integration, metrics and reporting, and training and support," said Johnny Anderson, Bulldog’s VP of Marketing.
Marketo reported $22.5 million in revenue for Q2, a 62% increase over the previous year. The company’s customer count increased to 2,592 and officials pointed to a strong diversity in customer acquisition across CRM ecosystems, consumer brands, verticals and geographies as well as SMB and enterprise sectors.
For Q3, Marketo expects to report revenue between $23 and $24 million, and full-year forecasts are for revenue in the range of $89 to $91 million.
Brainshark signed En Pointe Technologies, an IT products and services company, as an authorized reseller of its SlideShark Team Edition, which is the business-class version of the Brainshark SlideShark application.
With this partnership, the overall reach and number of channel partners for SlideShark will increase, according to Brainshark representatives. In addition, En Pointe customers will be equipped to harness the power of their iPads and iPhones by having PowerPoint presentations render properly on their devices, officials added.
SalesMail, an email marketing firm, chose LeadFormix, the marketing automation solution from Callidus Software, to automate campaign activities.
Among other features, LeadFormix enables employee collaboration, data sharing, and actionable metrics from consumer responses.
A commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely untapped marketing asset. Forrester found that only 45% of marketers collect and consolidate behavioral data within a single, integrated database.
The study, conducted May 2013, surveyed 157 U.S.-based marketing professionals on their use of behavioral marketing automation to enable communication strategies and deliver campaigns. Forrester analyzed how marketers are powering automation with buyer behavioral data to drive engagement across multiple touch points and channels.
ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting.
HubExchange kicked off with more than 50 apps, including offerings from ReadyTalk, Compendium and Get Smart Content.
