IgnitionOne Splits From Parent Company To Focus On Cloud-Based Marketing Platform

Cloud-based marketing automation and CRM platform provider IgnitionOne has split from its holding company Dentsu in a management-led buyout. The buyout was backed by IgnitionOne employees, ABS Capital Partners and Persimmon Capital Partners.

Will Magiloff, CEO of IgnitionOne, said this newfound autonomy will allow the company to continue expanding its Digital Marketing Suite marketing platform and further increase its global presence. IgnitionOne has 325 employees in 13 offices throughout North America, South America, Europe and Asia.

The new board of directors includes Deric Emry and Ralph Terkowitz of ABS Capital Partners and Robert Tobin of Persimmon Capital Partners. The acquisition also includes targeting solution platform Netmining, another property that was previously held by Dentsu.Netmining

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