LeadFormix To Power SalesMail Campaigns
- Written by Kim Zimmermann
- Published in Industry News
SalesMail, an email marketing firm, chose LeadFormix, the marketing automation solution from Callidus Software, to automate campaign activities.
Among other features, LeadFormix enables employee collaboration, data sharing, and actionable metrics from consumer responses.
The solution uses collaboration methodologies and enables knowledge sharing within communities across an organization’s internal and external networks to bridge the gap between sales and marketing.