News

Marketo has announced its Q3 2013 financial results, with a revenue increase to $25.5 million, a 65% year-over-year increase. Company officials attribute the rise in revenue to cross-selling opportunities from its recently introduced Marketo Financial Management application, along with increased adoption of the company’s Customer Engagement Engine.

Marketo also transitioned its data center, which improved its gross margin, company officials explained.

The recent acquisition of Compendium by Oracle naturally generated most of the buzz at Eloqua Experience 2013, with executives from both companies telling attendees that it would mean a tighter integration between marketing automation and content that would more precise targeting of content going forward.

The company also unveiled enhancements and features designed to help marketers improve targeting, engagement, conversions, and analysis across digital, social and mobile channels.

Mintigo, a marketing intelligence platform provider, has announced that it will be integrating its platform into Oracle Eloqua’s marketing automation solutions. The integration is designed to boost customer engagement and speed up the sales cycle, according to company officials. The announcement was made at Eloqua Experience 2013 being held this week.

Marketo announced the Dialog Edition, a new solution designed to help email marketers transition from traditional email marketing to automated email campaigns.

“The ‘slash and blast’ approach to email marketing is becoming less and less effective,” said Jon Miller, VP Marketing Content Strategy for Marketo, in an interview with Demand Gen Report. “Email marketers want to develop personalized, long-term campaigns to engage buyers, but they need an easier way to accomplish that goal. This product is aimed at marketers who are currently using an email service provider and want to move from a manual approach to an automated process for email campaign management.”

Oracle announced that it has closed a deal to acquire Compendium, a cloud-based content marketing vendor. Experts say the combination of Oracle Eloqua Marketing Cloud and Compendium highlights the rising prominence of content marketing and the need to automate content delivery across all channels.

“Oracle’s acquisition of Compendium further solidifies their dedication to modern marketing and will complement their existing Eloqua marketing cloud nicely,” noted Justin Lowe, VP of Marketing at Couch & Associates, in a statement to Demand Gen Report.