News

InsideView, the provider of a platform that enriches lead records, announced that it will integrate with Marketo. The combination will allow the CRM platform provided by InsideView to match accurate company and contact data with any lead created in the Marketo database, according to official for both companies.

"As much as 61% of B2B marketers send all leads directly to sales, even though only 27% of those leads will be qualified*," said Brian Kelly, CMO of InsideView. “InsideView for Marketing ensures that every lead in the Marketo system will have complete, accurate firmographic data for faster, more accurate scoring and routing."

Outsell, a digital marketing Software-as-a-Service (SaaS) company, released Outsell Social, which is designed to help dealers engage with customers and prospects across popular social networks through the use of data and behavioral analytics.

ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget’s email, mobile, web, marketing automation, analytics and platform capabilities with social marketing products from Salesforce.com, including Buddy Media, Radian6 and Social.com. The announcement came this week at the company’s user conference, Connections 2013.

SAVO Group launched its latest software-as-a-service product suite that includes CRM Opportunity Pro, a new offering that integrates with CRM systems to provide opportunity-specific sources for salespeople. The suite is designed to equip sales teams to have more productive conversations at every point of the customer buying cycle, according to company officials.

“We’ve developed this suite from the salesperson’s perspective,” Kurt Andersen, EVP at SAVO, said in an interview with Demand Gen Report. “The goal of sales enablement is to offer dynamic, situational coaching and guidance without the salesperson having to leave their CRM screen.”

Cloudwords, a cloud-based translation management application, is integrated with Marketo to streamline multilingual content creation and delivery of global marketing campaigns. The integration will enable users to significantly accelerate and simplify the process of localizing all types of marketing materials, according to Cloudwords officials.

The Cloudwords integration with Marketo will initially be offered to a select group of companies prior to expanded rollout in early 2014.