News

Vidyard has launched Vidyard for Salesforce, providing an interface to upload and share videos with internal teams, contacts and leads. The app is available for download on the Salesforce AppExchange.

The app is designed to provide video views and engagement data — including which videos are being watched, by whom and for how long — directly in Salesforce. This gives sales reps more detailed context on a prospect’s interests, helping to drive more productive interactions, according to company officials.

SalesFUSION announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both programs effortlessly.

The new partner program, which was unveiled at the eXtreme CRM 2013 event in California, offers onboarding, certification and training programs that enable CRM partners to profit from the pairing of marketing automation and CRM solutions.

Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising.

The new Demandbase solution enables B2B marketers to establish criteria for relevance and readiness to buy and automatically display ads to prospects who exhibit those buying signals.

Marketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to attendance information.

The app enables marketers to:

Salesformics, a sales and marketing automation solutions provider, has launched its public beta offering that is designed provide small businesses with affordable marketing and sales automation solutions with search engine-like navigation.

The Salesformics solution combines three capabilities into one platform: CRM, which offers lead, account and opportunity management; marketing automation, which includes a click-and-drag workflow system; and dashboarding, which allows company employees to track performance indicators.