News

Rick Page, Founder and CEO of The Complex Sale, recently passed away at the age of 66. A recognized authority in the complex sale arena, Page provided sales consulting and training methodologies to more than 100,000 sales reps worldwide in the information technology, consulting, telecommunications, medical and financial industries.

Page was the author of several books, including Hope Is Not A Strategy — The 6 Keys to Winning The Complex Sale and Make Winning A Habit — 20 Best Practices of the World's Greatest Sales Forces.

B2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content.

Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also currently an advisor to TrackMaven, a platform designed to provide competitive analysis for digital marketers.

TreeHouse Interactive announced enhancements to the Content Marketing Manager module of its Marketing View marketing automation platform. The update is designed to provide marketing professionals with the tools for faster and more efficient creation of nurturing campaigns and improve the lead qualification process.

“Interaction with prospective buyers through the delivery of meaningful content, at the right time in the buying cycle, is key to nurturing and ultimately converting prospects into sales,” said Erich Flynn, CEO of TreeHouse Interactive, in an interview with Demand Gen Report. “What is important in this update is the ability to nurture by category and establish complex associations for lead nurturing.”

At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications.

The Salesforce ExactTarget Marketing Cloud is designed to integrate apps for email, mobile, social, web and marketing automation, into a single location. The marketing cloud also is designed to provide a consolidated view of every customer, help manage the customer journey and optimize content for every device.

Analysts who spoke with Demand Gen Report had mixed reactions to the new marketing cloud. Some pointed to a greater separation of B2B and B2C marketing tactics, while others saw it as bringing the two marketing disciplines closer together.

Vocus updated its Marketing Suite with new features designed to help organize and track multi-channel marketing campaigns and build mobile landing pages, among other capabilities.

According to company officials, these new capabilities streamline complex, multi-channel marketing campaigns across email, social, PR and search marketing channels to improve online visibility, find and convert new customers, and better measure results.

The Winter 2014 release includes: