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News

This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.

Brainshark For Work.com Offers Salesforce Integration

brainshark logoBrainshark, a cloud-based business presentations solutions provider, launched Brainshark for Work.com, on the Salesforce1 AppExchange. The integration with Salesforce is designed to improve sales onboarding, training and prospecting, and accelerate overall sales performance.

Brainshark integrates with Work.com through the Salesforce Chatter profile. Once logged in, sales reps can see which Brainshark video-based courses they need to take, helping to streamline and accelerate onboarding.

  • Written by Kim Zimmermann
  • Category: Industry News
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TreeHouse Interactive Adds New Features To Reseller View Solution

Treehouse Interactive LogoTreeHouse Interactive, a cloud-based partner relationship management (PRM) and marketing automation platform provider, has unveiled new features for its Reseller View PRM solution.

The new features give users the ability to regulate which partners can access, edit, approve, change or integrate with data stored in the solution. This gives users greater control over creating new roles, providing partners with different levels of data access and features to suit different partner positions and needs.

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 2490

Ifbyphone Launches Phone Lead Management App On The Salesforce AppExchange

Ifbyphone logoIfbyphone, a voice-based marketing automation platform provider, now has an app available on the Salesforce1 AppExchange. The app is designed to improve call tracking and phone lead management capabilities.

The app enables marketing and sales teams to automatically capture valuable lead source data from inbound calls, an area that is challenging for many B2B companies. The app also logs that information directly into Salesforce and provides the information to sales agents before they answer the call, improving overall customer interaction.

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 1371

DocuSign Partners With NetSuite To Streamline Sales Contract Processing

NetSuite DocuDocuSign and NetSuite are offering an integrated solution that combines the DocuSign Digital Transaction Management (DTM) platform with theNetSuite SuiteCloud Computing Platform.

The DocuSign SuiteApp is designed to help companies accelerate transaction times and boost customer service, while also improving ROI. The solution will also provide users with enhanced security, and helps companies meet compliance guidelines easier. The partnership also enables NetSuite to use the DocuSign DTM platform internally to streamline the sales process and help ensure regulatory compliance.

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 1701

Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation

Oracle Eloqua logoMore powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of the key highlights in the latest version of the Oracle Eloqua Marketing Cloud.

“Having spent a little time with it, I would have to say they are hitting all segments of their customer base, from the power user to the casual user, with some strong capabilities,” Tom Svec, Solutions Architect at DemandGen International, told Demand Gen Report.

  • Written by Kim Ann Zimmermann, Managing Editor
  • Category: Industry News
  • Hits: 1726

Silverpop Launches Marketing Automation For Ecommerce

silverpop logoSilverpop unveiled several offerings aimed at integrating marketing automation capabilities into the ecommerce space.

The industry-specific, packaged solutions are designed help marketers deliver highly tailored experiences across the customer lifecycle and measure engagement. These solutions also provide marketers with insight into their customers and the revenue performance of their campaigns.

  • Written by Kim Zimmermann
  • Category: Industry News
  • Hits: 1736

Salesforce Reports 33% Revenue Increase, CFO Retiring

salesforce logoSalesforce announced its fiscal fourth quarter and full fiscal year results, which ended Jan. 31, 2014. The report highlighted a full year revenue of $4.07 billion, a 33% increase year-over-year.

Total Q4 revenue was $1.15 billion, an increase of 37% year-over-year, and benefited in part by the acquisition of ExactTarget, which closed in July 2013.  Subscription and support revenues were $1.08 billion, an increase of 37% year-over-year.  Professional services and other revenues were $70 million, an increase of 43% year-over-year. 

  • Written by Kim Zimmermann
  • Category: Industry News
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