Silverpop Launches Marketing Automation For Ecommerce
- Published in Industry News
Silverpop unveiled several offerings aimed at integrating marketing automation capabilities into the ecommerce space.
The industry-specific, packaged solutions are designed help marketers deliver highly tailored experiences across the customer lifecycle and measure engagement. These solutions also provide marketers with insight into their customers and the revenue performance of their campaigns.
The new offerings include:
- Purchase Insights, which gives marketers important information about the amount of revenue attributable to email, how multi-touch campaigns increase revenue, and the impact of their campaigns on total orders and average order value;
- Engagement Insights, which tailors Silverpop’s scoring functionality to the customer lifecycle, measuring RFM metrics, engagement levels , lifetime value, how engagement is changing over time and how likely engaged customers are to buy; and
- Ecommerce Connector, developed through a partnership with Windsor Circle, this connector allows for out-of-the-box integrations between Silverpop and multiple ecommerce platforms, including ChannelAdvisor, Magento, Shopify and others.
“Most marketers aren’t asking for specific features, they need help solving business problems and they want the path to success to be as convenient as possible,” said Bill Nussey, CEO of Silverpop. “With these new solutions, marketers can come to us with a challenge and we can help them make a positive impact more quickly and easily than any other approach in the market today.”