This section highlights news announcements, solution provider growth news and platform enhancements in the B2B industry.
InsideView has introduced InsideView for Marketing for the Microsoft Dynamics CRM Platform. The move is designed to enable Microsoft Dynamics CRM users to build and maintain a clean database, enrich new real-time leads, build target lists for campaign, according to company officials.
While it has only been a few weeks since CallidusCloud acquired LeadRocket, the company has ambitious plans to integrate the social engagement and sales front-end of the tool with its marketing automation platform.
Demand Gen Report recently caught up with Giles House, CMO of CallidusCloud, who said the company expects to unveil the integration at its CallidusCloud Connections 2014 users’ conference in Las Vegas May 12-14, 2014.
Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of Oracle’s Marketing Cloud and eases the integration of various customer databases, according to industry observers.
"Marketers have needed to unify web advertising audiences with traditional customer databases, and that is precisely what this will do," David M. Raab, Principal, Raab Associates, told Demand Gen Report. “A solid data foundation has been the missing piece in most companies’ marketing architecture and this will enable Oracle to fill that gap.”
CallidusCloud, a provider of cloud-based sales and marketing software, announced a new partnership with DocuSign designed to speed up the all-important contract signing process.
The DocuSign Cloud Partner Program will offer CallidusCloud the ability to receive legally signed documents in minutes and ease the document management process, according to executives for both companies.
Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab Associates’ latest B2B Marketing Automation Vendor Selection Tool (VEST) report. The 60% rate is higher than the 2013 rate of 50%.
“Revenues for B2B marketing automation vendors continue to grow as adoption increases and existing customers expand their systems,” said VEST author David M. Raab. “We also see continued extension into new industries, new features, and new vendor services.”
Marketing automation will be a $1.9 billion industry by 2020, according to the latest research from Frost & Sullivan. The report, Global Marketing Automation Software Market, attributes the growth to the rising need to integrate marketing efforts in order to optimize returns on marketing ca
mpaign investments.
The study shows that 80% of the U.S. market in 2013 was controlled by three companies: Marketo, Oracle Eloqua and Silverpop.
Madison Logic, a provider of intent data solutions for B2B marketers and publishers, has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic's Content Consumption Monitoring Program (CCM) and Email Segment Builder B2B solutions in France. Madison Logic's expansion into France follows a recent partnership to expand B2B solution delivery into Germany with ITCorporate.de, a local site published by Huson Media International.
Madison Logic's CCM aggregates rich intent data that provides segments that will produce less opt-outs, higher performance and a better user experience, according to company officials. When the CCM is used in conjunction with the company's Email Segment Builder, marketers can identify specific segments of their target audience who have displayed interest and deliver the assets that match their interests.
In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has launched a new program that will offer partners insider access into the company’s solution.
DataGravity is in the process of recruiting a select group of channel partners for the early-access program based on their expertise in storage, server and virtualization technology. The program will be unveiled during the 2014 VMware Partner Exchange event.
Marketo posted Q4 2013 revenue growth of 67% and a 64% increase in overall revenue for 2013. Marketo ended Q4 with $28.2 million in earnings, bringing revenue to $95.9 million the year.
With the acquisition of Insightera last December to boost the company’s personalization and predictive analytics offerings and the completion of its data center transition program, the company is projecting earnings close to $30 million in Q1 2014 and $130 to $135 million for 2014.
