News

NetSuite announced the availability of its B2B Customer Center, built on the company’s SuiteCommerce platform. The cloud-based ERP and omnichannel commerce software suites provider revealed the new solution during the opening keynote at SuiteWorld 2014, and is available to customers using NetSuite SuiteCommerce.

The B2B Customer Center enables B2B merchants to offer a smooth online shopping experience, similar to online shopping in the B2C landscape. It also allows B2B buyers to view order status, details and history, track shipments, reorder goods, approve quotes, make payments, manage account information, request refunds and returns.

Cloudwords, a cloud-based marketing globalization platform, announced the launch of Cloudwords for Oracle Eloqua on the Oracle Eloqua AppCloud. The combined solution is designed to enable Oracle Eloqua customers to accelerate the localization of marketing campaigns to reach global audiences faster.

Cloudwords for Oracle Eloqua allows Oracle Eloqua customers to optimize the localization of marketing campaigns on a global scale, allowing them to easily translate marketing assets, shorten global go-to-market turnaround times, and engage multilingual audiences more effectively.

Demandbase announced the launch of the B2B Marketing Cloud at the company’s inaugural Marketing Innovation Summit for B2B in San Francisco. The subscription-based marketing platform is designed to graphically illustrate the specific levels of awareness, engagement and conversion for each targeted audience and executed campaign.

The new Performance Manager interactive dashboard plays a central role in the B2B Marketing Cloud.

Marketers are looking to bring a chief technology officer (CTO) into the marketing department to help them sort out the array of marketing technology being used.

This is according to a study, titled: Marketing Got Complicated: Challenges (and Opportunities) for Marketers at Mid-Size Companies. The research was commissioned by marketing software company DNN to better understand the challenges facing marketers at companies in the mid-sized segment, defined as those with 50 to 5,000 employees.

Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014, Silverpop’s customer event.

He stressed that under the IBM umbrella, Silverpop will have the ability to extend its reach to customers in more than 170 countries.