News

Cloud-based marketing automation platform provider eTrigue has integrated SugarCRM into its DemandCenter solution. The integration is designed to provide visibility into a contact’s interest level by offering a full view of prospect and customer activity as they respond to emails, visit landing pages, download assets and participate in events.

The integration is immediately available to eTrigueDemandCenter users. Full interaction history is available for each prospect in SugarCRM, and is built to support effective engagement and convert new leads.

Salesvue, a prospect-to-pipeline automation solution, raised $3 million in financing that the company will use expand sales and marketing efforts nationwide and to build additional functionality.

The round of funding was led by Cultivation Capital, a Missouri-based venture capital firm. Bill Johnson, president and CEO of Salesvue — along with a small group of private investors — also participated in the funding round.

Idio will be inviting prospects to experience live, customized demos of its Content Intelligence Platform at this year’s B2B Content2Conversion Conference on May 6.

The platform is designed to help marketers analyze their consumer’s content consumption, which allows them to deliver more relevant and personalized content across all channels and boost customer engagement. The solution also automates the content delivery process to make sure relevant content is presented to the right consumer at the right time.

Infusionsoft continues to grow — the small business software vendor posted $60 million in revenue last year, a 54% increase from the previous year. They now have more than 21,000 customers and over 500 employees.

Co-Founder and CEO Clate Mask said the company is looking to do more than provide software. “Small business is not for the faint of heart. We don’t want to just hand them a piece of software. Everything is changing. Technology is changing. Customer behavior is changing. We want to own their entire success.”

DiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects.

DiscoverOrg and Marketo joint customers can activate a Webhook from within their Marketo environment. When a customer or prospect fills out a web form, Marketo queries the DiscoverOrg database for any missing information. The new data is captured and sent back to Marketo where it is automatically appended to the existing contact or lead information in the customer’s account.