InsideSales.com Raises $100 Million To Expand Predictive Capabilities, Enter New Markets
- Published in Industry News
InsideSales.com, a cloud-based sales acceleration technology vendor, has secured $100 million in Series C financing. The company will use the investment to boost revenue growth, expand its portfolio of technology solutions and enter new geographic markets.
“We are going to move aggressively to fill out our sales acceleration platform,” said Founder and CEO Dave Elkington in an interview with Demand Gen Report. “This additional $100 million in financing, which brings our total funding to $140 million, will enable InsideSales.com to continue improving and expanding its patented sales acceleration technology to better serve its valued customers and partners.”
In addition, the company plans to open an office on the East Coast in the next 12 to 24 months, Elkington said.
Elkington explained that the company will continue to refine its predictive analytics capabilities. Currently, the technology uses anonymous data from all 20,000 users to improve the predictive nature of the software. “We look at the success of communication type, timing, messaging content and other factors anonymous across all of our user to help refine how the system helps to personalize the sales message.”
Pointing to the 2014 Sales Acceleration Technology Market Size Study, Elkington noted that North American companies currently spend $12.8 billion annually on sales acceleration technology, with a heavy emphasis on sales communications and intelligence. The study predicts that North American businesses could spend more than $30 billion on sales acceleration technology by 2017.
“We really feel there is room for growth in the sales acceleration space,” Elkington said. “We view this technology as the bridge between marking automation and CRM solutions.”