By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks
As discussed in Part 1 of this two-part essay, storytelling is reshaping marketing. Why? Because relationships are the new currency and you can’t build relationships through product messaging and bullet points. You need something more — like stories.
By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks
You might still be one of them. Broadcast marketers. The digital world was like a candy store for them — more ways to distribute more messages, faster. It didn’t take long, though, for those marketers to fill the digital world with a level of noise that has jaded customers to any sort of digital marketing.
By Brian Vass, VP of Marketing, Qvidian
We read about it all the time — sales and marketing alignment is a struggle for many organizations. According to Forrester Research, only 8% of B2B companies say they have tight alignment between sales and marketing. How depressing! One of the key reasons these organizations are out of alignment is content — where to find it, which pieces are most up-to-date, and which are best suited for this specific prospect.
Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc.
For marketing organizations, live and on-demand webinars present a great opportunity to engage with customers and identify potential prospects. Of course, to do that, you first need to have people actually attend your webinar.
