Demanding Views

The single, basic truth about world-class campaign management is that it is easy to say, but hard to do. It is hard to do because to do it properly requires following a disciplined, systematic approach that becomes both a guide and a tool for helping a company make better marketing and sales investment decisions in order to optimize its performance.

Best-in-class companies increased customer satisfaction by 26% and customer retention by 26% in 12 months, as reported by Aberdeen Research in a recent study titled Customer Feedback Management: Mind if I Ask You a Few Questions? To complete this study, Aberdeen surveyed more than 300 organizations in a diverse set of industries between April and June 2008.

Good business involves getting social with your clients and prospects. While marketing certainly plays an important role in demonstrating the value of your products and services, communicating with people on a personal level helps close deals and increases the likelihood of establishing long-term relationships.