Demanding Views

There has been no shortage of scary numbers and scary quotes from executives who should know better over the past few weeks. For me the scariest data and words come from the auto industry. You probably know the numbers. Sales for September were down 24% at Honda, 32% at Toyota, 37% at Nissan and 34% at Ford. But here’s a quote you might have missed. It comes from Ford's chief sales analyst George Pipas, reacting to the September figures.

Being the biggest kid on the marketing automation block comes with its share of plusses and minuses. After taking the reins as CEO at Eloqua last year, Joe Payne has managed to maintain Eloqua’s impressive growth pace, while also keeping a watchful eye on the growing number of competitors challenging the company’s leadership position.

ON24, Inc. has announced the appointment of Denise Persson as the company’s new CMO. The former Executive VP of Global Marketing for Genesys Conferencing, Persson is experienced in the event space as well as ON24’s webcasting solutions, as she has been a long-time customer of the San Francisco-based company.