The Do’s and Don’ts of Content Marketing
By Sean Crowley, Director of Marketing, NetProspex
Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to an infographic from Demand Metric. Pretty impressive, I know.
But are you doing it right? Are you creating enough content and using the right distribution channels? Whether you’re new to the game or just in need of little a refresher, below are some critical content marketing dos and don’ts, and links to other content marketing thought leaders on the topic:
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It’s no secret that marketers who embrace data and use it to optimize their programs are able to innovate faster. I’ve had the pleasure of talking with many of these forward-thinking marketing experts, and compiled the following list of seven ways they’re incorporating not just data, but powerful predictive intelligence, into demand generation campaigns:
The B2B sales funnel is in a constant state of fluidity with more and more channels being created to allow more meaningful customer engagement. However, sales reps are not as flexible when it comes to learning and using new selling techniques to close more deals. The growing popularity of social selling, and the number of sales reps that use it incorrectly, is a prime example.
A surprising number of marketers still begin lead generation campaigns by focusing on the cost per lead (CPL). The thinking is that keeping the cost of leads at a certain level will indicate the success of a campaign.