Demanding Views

By Bonnie Crater, CEO, Full Circle CRM

Measuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three types of reasons we make changes in business — personal reasons, strategic reasons, and financial reasons.

By Lisa Lakata, Senior Data Analyst, 6Sense

When it comes to size, we hear a lot about “Super Size,”“Upsize,” “Go big or go home.” So when your company hops on the Big Data bandwagon, is bigger better? Is more data more helpful?

Not necessarily. The fact is more data does not automatically equal more information. The quality of data is just as, if not more, important.

By Mark Organ, CEO and Founder of Influitive

Following the story of a company offering to pay influential bloggers to write about a client’s new product, the emerging discipline of advocate marketing has been placed under intense scrutiny recently, both in the media and on social networks. From where I stand, however, these types of campaigns that are so common in the consumer world are NOT advocate marketing.

In fact, much of what is currently described as advocate marketing is actually influencer marketing; ‘pay for play’ consumer campaigns aimed at popular bloggers, social media mavens and Internet celebrities to generate buzz.