By John Luginbill, CEO, THE HEAVYWEIGHTS
Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more.
By Ron Person, Director of Analytics, Sitecore
For almost 20 years Internet marketers have used web analytics to measure the effectiveness of their marketing. But web analytics can be so misleading it can drive your marketing efforts in the wrong direction. Thankfully, the world of analytics is changing.
By Shreesha Ramdas, Chief Operating Officer, LeadFormix
Sales has always been responsible for the revenue, measuring how leads move from one stage to the other, with the “Funnel” as the foundation. This “Funnel Diagram” over time, has been recreated and modified in different forms to enable a better understanding of the conversion process.
By Michael Doyle, Executive Director, Virtual Edge Institute
According to the 2010 BtoB and IBM Studio Study, State of Virtual Events, 60% of marketers plan to increase their use of virtual events in 2011. As more marketers turn to virtual as a way to identify and qualify sales leads, sales organizations must evaluate if their sales teams are equally prepared to sell and close these virtual leads.
