Grabbing market share requires BtoB marketers to develop and maintain a sound understanding of their target customers. Marketers are challenged to cater to customers’ priorities, worries, business challenges and needs more so than ever before.
By Jeff Walcoff, Content Development Director with Demand Creation Specialists
Simply acknowledging the importance of content marketing and actually using it effectively to drive thought leadership and inbound leads are proving for many marketers to be two very different things.
By Godard Abel, CEO and Co-Founder, BigMachines
For those on the outside looking in, sales is a seemingly straightforward profession with one simple goal in mind: selling. While that premise certainly carries some degree of truth, the full reality is that the industry has become increasingly more complex and competitive. The challenges salespeople face on a daily basis continue to mount – higher quotas, changing metrics and new sales channels. Each new challenge presents a new system or process to learn that takes valuable time away from actually selling.
By Dennis Dayman, Chief Privacy and Security Officer, Eloqua
Are privacy regulations the right answer? That is a question that many of us struggle to answer. Privacy laws of all sorts can be helpful if they are written to be effectively and consistently enforced over time, and really are written to deal with the proper issues at hand.
