The Social Media Sales Revolution Authors Provide Insight On The Changing Landscape Of The BtoB Marketplace
Although BtoB companies are beginning to implement practices and processes that tie social media efforts to revenue, marketers are still struggling to determine which networking tactics are most efficient in building relationships and increasing word-of-mouth. While cold calls and batch-and-blast marketing are still prevalent in the space, social media web sites and applications including LinkedIn, Twitter and Facebook are beginning to contribute to prospecting and mining customer connections.
- Written by Demand Gen Report Team
- Category: Demanding Views
- Hits: 3134
By Jeanne Hopkins, Director of Marketing, 
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