Demanding Views

By James Rogers, VP of Marketing, Hoover’s

Uncovering new leads to add to the pipeline isn’t easy. Strategies that were once successful may no longer generate positive outcomes, signifying the need for a change in your approach. There are many tactics to help drum up qualified leads, but it’s important to remember that there is no “one-size-fits-all” model for success. If your marketing and/or sales teams are struggling to generate qualified leads, consider the following five tips to refresh your lead generation efforts: 

By Jeff Revoy, Chief Product, Marketing and Strategy Officer, iContact

Testing is the most effective, most often overlooked, way to improve the results of email marketing campaigns. It yields actionable data that can be used to improve poorly performing campaigns or to give good campaigns that little boost into the stellar range. Unless emails consistently result in 100% conversion rates, there is always room for improvement.

By Brad Heidemann, Founder and CEO, Tahzoo

Relevancy is worth its weight in gold these days. There are too many channels and too much content from which we can all choose each minute of the day and night. If we hit a site that doesn’t click with us immediately, we’re gone. We want the right information, in the right format, at the right time, on our device of choice.