By Bruce Wagoner, Digital Wavefront
Too often companies silo marketing from sales when it relates to goals, strategies and tactics. In reality, they belong under the same roof and need to be collaborative, especially throughout the lead nurture effort.
By Cari Baldwin, Co-Founder and Partner, Bluebird Strategies
The mojo of marketing was in full swing at Salesforce.com’s Dreamforce 2011. As a marketer, if you were not sure what you would learn and find, Dreamforce did not disappoint and was a great opportunity to visit with 40,000 of your closest friends.
By Tim Handorf, VP of Product Management, BigMachines
The sales industry is constantly on the go and let’s face it, selling is not a “some of the time” thing. It’s an “all the time” thing. Sales executives are expected to always be upselling existing customers and finding new customers. Selling is in your blood and sales people know it is most effective when they are out on the road selling.
By Lisa Cramer, President and Co-Founder of LeadLife Solutions
It's a challenging time from a sales and marketing perspective. Buyers have changed their process when purchasing products and services. Accordingly, the leverage in the equation between sellers and buyers has changed. Even the sales process has changed.
