By Roger Bottum, VP Marketing, SpringCM
What is content marketing? Content marketing is the art and science of engaging your potential buyers in a conversation long before they say “hello,” so they’re more likely to buy from you.
By Michael Shanker, CEO & Director, Extraprise
In part two of our series we discussed how BtoB marketers are beginning to realize the value of customer intelligence and how it can provide actionable insight and optimize revenue, yet many continue to view the process as costly and complex.
By Michael Shanker, CEO & Director, Extraprise
Last week, in part one of our three part series, we examined how critical it is to understand your organization’s marketing maturity when it comes to creating an effective multi-channel marketing strategy.
By Michael Shanker, CEO & Director, Extraprise
For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal.
