By David Lewis, CEO, DemandGen International
Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is the right step for you right now.
By Tony Tissot, Sr. Director of Marketing, eTrigue
An ever-larger slice of the billions spent on BtoB marketing is going to online marketing efforts; yet industry perspectives, including Raab Associates, assert that marketing automation adoption, while growing rapidly, still isn’t pervasive.
The BtoB market is increasingly migrating to demand generation strategies that leverage mobile and social channels, largely due to the growth of networks like Facebook and Twitter, as well as the rapid penetration of tablet technology.
Marketing automation and email provider Silverpop explored the impact of these channels on marketing, and how to capitalize on — rather than fear — the shareable, accessible nature of “mocial” marketing during the New York City stop of its Agent ROI Digital Marketing Tour.
By Paul Albright, Chief Revenue Officer, Marketo
Marketing execs: Do you know how much revenue your demand generation team is bringing in? If you can’t answer this, you’ve got a real problem. The good news is it’s not a tough fix — especially using new technology. And once you do, you’ll be at a huge advantage since most marketing efforts are seen by CEOs and CFOs as cost centers rather than revenue engines.
