Demanding Views

By Joe Payne, CEO, Eloqua

If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing.

Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year — social media, the proliferation of apps, the surging market for mobile devices — owes a debt to the cloud.

By Greg Head, CMO, Infusionsoft

Inbound marketing attracts traffic with great content that gets found, educates and is worthy of spreading. Marketing automation continues the conversation with subscribers, prospects and customers, primarily through email marketing. 

Sounds simple, right? Not if you are keeping up with industry discussions.

By Dan McDade, President and CEO, PointClear LLC 

A marketing and sales highlight, this year is the well-documented gain in closed deals that BtoB companies have achieved with best-practice lead generation processes. But we still see companies struggling with average and laggard processes that prevent them from reaching revenue targets.

With a goal of focusing awareness on critical areas where improvements can and should be made, here is a tongue-in-cheek review of six faster, more expensive ways to waste marketing and sales dollars.