Demanding Views

By Adam Blitzer, Co-Founder & COO, Pardot

In 2011, B2B marketers made great strides in understanding how to capitalize on social media channels. By integrating social efforts with marketing automation and CRM systems, companies can take it up another notch. The following strategies will help your marketing and sales team maximize social media efforts for revenue gain and customer loyalty.

By Jesse Noyes, Corporate Reporter, Eloqua

Maybe no one needs to sell you on content marketing.

You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering what tools can help make the path smoother.

From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. These 6 technologies can make delivering, optimizing and measuring your content easier.

By Bryan Brown, Director of Product Strategy, Silverpop

Adding contacts to your prospect list is the necessary first step in building a comprehensive database of preference and behaviors that will enable marketers to send automated, triggered and highly relevant messages. People are accessing more channels than ever — whether it’s email, social media, web sites or their smartphones and tablets.