Demanding Views

By Mike Shanker, CEO, Extraprise

Editor’s Note: The following is the second in a two-part series exploring the key considerations for when to outsource marketing, as well as the how to handle top marketing challenges. View part 1 here.

Last week, we discussed when it makes sense for an organization to outsource some of their critical marketing functions. Today, we take it one step further by discussing ten challenges that can be easily overcome by enlisting the help of outside professionals.

By Mike Shanker, CEO, Extraprise

Editor’s Note: The following is the first in a two-part series exploring the key considerations for when to outsource marketing, as well as the how to handle top marketing challenges.

Since Neil H. Gordon’s classic 1964 article, “The Concept of the Marketing Mix,” and E. Jerome McCarthy’s, “4Ps of Marketing,” much has been written about the basic elements of marketing. In addition to the standard Product, Price, Promote, Place attributes, the intervening years have seen many additions and variations: the 5 Ps and 7 Ps, among others.

By Adam B. Needles, Author, “Balancing the Demand Equation”

We're at a crossroads in modern B2B demand generation.

Fifty-eight percent (58%) of marketing automation adopters cite “generate more leads” as a key motivator, according to Gleanster. Similarly, 78% of B2B marketers report “generating high quality leads” as their greatest B2B marketing challenge in MarketingSherpa’s 2011 B2B Marketing Benchmark Report.