By Chris Baggott, Co-Founder, Compendium
With shrinking marketing budgets, increasing online clutter and fierce competition for buyer attention, companies are re-evaluating their lead generation techniques and looking for new ways to influence buyers and energize inbound marketing efforts.
By Matthew McKenzie, Senior Editor, DemandGen Report
Here's an interesting nugget for B2B marketers trying to get a grip on when – or whether – to invest in mobile-ready content: Less than 10% of the web is mobile-friendly today.
These aren't the guys putting big bucks into iPad apps. They're the ones doing something – anything, really – to make their sites usable for visitors on mobile devices.
By Jeff Erramouspe, B2B Content Marketing Expert
Content Marketing is the new black, or so you would believe based on the plethora of conferences, seminars, webinars, magazines and books dedicated to the topic. While some may argue that content marketing is just a new name for something that marketers have done for years, I am in the opposite camp. I believe, at a minimum, that content marketing puts a new focus on the proper ways to allow marketers to effectively engage with their prospects through the sales process.
By Troy Burk, Founder & CEO, Right On Interactive
Organizations are always looking for ways to decrease costs and increase sales. The key to achieving these goals is not blasting your database with “nurturing” emails, or your sales team making ‘X’ number of cold calls in a day; rather, it’s encouraging meaningful engagement with your prospects and customers. The problem is, while many companies go to great lengths to educate and engage their prospects, many more fail to recognize that their most valuable asset is right in front of them: the customer.
