Demanding Views

By Kristin Hambelton, Neolane

One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call center or Facebook brand page.

The Content Marketing Institute recently published an outstanding analysis of the pros and cons of content registration forms. It's worth checking out – and if you follow just a handful of content marketing blogs, CMI would make a great addition to your short list.

By Mark W. Schaefer, Marketing Consultant, Author, “Return On Influence”

What if you could find your most powerful online brand advocates and sales leads -- whoever they are, wherever they are, and for little time and money?

Sound too good to be true?