By Atri Chatterjee, CMO, Act-On Software
Standing out in a crowded marketplace, and effectively connecting with prospects across channels, is an overwhelming challenge for SMBs that serve the B2B market. That's why our team at Act-On recently commissioned a Forrester Consulting study designed to uncover the key tactics SMBs can deploy to market themselves successfully in spite of continuing economic uncertainty.
By Sally Lowery, Director of Revenue Marketing, Ion Interactive
Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over?
If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls landing page testing. It’s IT dependent, arduous and time-consuming, and it's a challenge to understand the results. But if you can overcome these barriers, what you get is a critical strategy for driving increased marketing performance and, ultimately, revenue.
By Pawan Deshpande, CEO, Curata
Curata released its second annual B2B Marketing Trends Report for 2012 and found that 87% of B2B marketers are using content marketing. This outranks all other marketing strategies including search engine marketing (67%), events (62%), publication relations (56%), and print/radio/TV (26%).
By Tony Tissot, Senior Director Of Marketing, eTrigue
The cause of the problem may be a failure to test for all likely scenarios, overcomplicated forms, or simply asking respondents to jump through an unrealistic set of hoops.
