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Demanding Views

Pass – Don't Pitch – To Improve Your Sales Pipeline

By Peter Gracey, COO and Co-Founder, AG Salesworks

I’vePeterGracey-picture been doing some call monitoring recently and it has opened my eyes to an opportunity to really help my team pass more leads that close.

We believe you can break qualification questions into two buckets. The first bucket, which we will call “The Pitch,” will get you to a passed lead and an introductory call for your sales rep but not much else.

  • Written by Kim Zimmermann
  • Category: Demanding Views
  • Hits: 3395

The Rise Of The Marketing Technology Officer


Debbie QMarketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study from Lenskold Group/The Pedowitz Group, 373 marketers were surveyed and 68% are using some type of marketing automation system. While this is interesting and certainly shows growth in this space, what is more interesting is the business result from using this kind of technology – companies using marketing automation integrated with CRM helps companies outgrow their competition.