By Anne Murphy, Managing Editor, Kapost
More organizations have made content creation and distribution a priority for 2013, and have allocated a higher percentage of their budgets to prove it. But what's all the fuss about? Why content marketing, and why now?
By Bryan Ehrenfreund, Vice President of Digital Strategies, Televerde
Nearly every piece of recent research I’ve seen indicates marketing automation platform technology adoption will continue to expand and move well beyond the traditional technology sector, which has been an early adopter. There’s a long way to go from the estimated 20% adoption rate today, but as the footprint expands, the question that begs to be asked is: Are marketers in other industries ready?
By David Raab, Principal, Raab Associates Inc.
B2B marketing automation vendors have always been focused on lead nurturing. This makes sense: lead nurturing is a major reason why marketers have implemented marketing automation technology.
By Joe Cordo, CMO, Extraprise
When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing. Forrester Research defines the four stages of the customer lifecycle as discover, explore, engage and buy.
