Demanding Views

By Ellen Valentine, Product Evangelist, Silverpop

In the old days of email marketing, batch and blast was the most effective, not to mention the only, way to reach thousands of contacts at once. It was a reliable method, but it is no longer as practical or beneficial. Contacts are inundated constantly with messages and ads — whether it’s in their inboxes, on social channels or the web. Impersonal, irrelevant messages will receive a quick delete without a second thought.

By Richard Hill, VP & Practice Lead for Marketing Automation, Quarry Integrated Communications

As a modern marketer, your task is not about “going mobile.” Not anymore. The question now is,“What’s the best way to get there?” A new technique called Responsive Web Design (RWD) is changing the game and giving B2B marketers a smart new option.

By Adam Blitzer, Vice President of B2B Marketing Automation, ExactTarget

I’ve seen marketing automation come a long way in the last few years. A rapid shift in marketers’ desire to show both brand impact and business results have fueled a transformation. With more marketers shifting to a revenue-oriented marketing model, this will be the year that even more companies get started with marketing automation.