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Feature Articles

Forrester’s Laura Ramos Discusses Report Showing Slow Adoption Of Lead Management Automation

Despite the clear benefits the tools have realized for early adopters, lead management automation solutions are still being utilized by a relatively small segment of the population. In the new Forrester Research Report titled, “B2B Lead Management Automation Market Overview,” the analyst firm estimates that market penetration to date is low, with between 2% and 5% of BtoB firms having invested in full-featured Lead Management Automation (LMA).

New Research, Online Advisory Service Launched To Help Marketers Expand Email Databases

Email marketing and solutions provider ExactTarget recently released a new interactive online tool designed to give marketers personalized recommendations to grow their email subscriber lists.

Powered by joint research conducted by Ball State University, Email Marketers Club and ExactTarget, the ExactTarget Email List Growth Advisor is designed to offer marketers recommendations based on responses to a five-step questionnaire with items ranging from industry and target audience to existing list size and current list growth tactics.

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  5. Multi-touch, Multi-media, Multi-cycle Marketing, Multiplies Results