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Feature Articles

IAG Consulting Increases Lead Volume 3-Fold With Insight Tool

This article is part of the DemandGen 10 Awards 2009. See here for more info.

IAG Consulting is a leader in requirements discovery and management for IT. Given that poor requirements are behind 70% of IT project failures, and poor requirements drive costs for application development over 60% higher, IAG plays a high-profile role with leading technology executives as they attempt to deliver greater and more targeted value to the business. IAG has worked with in excess of 300 of the Fortune 500 companies in aspects of training, business projects and technology management.

DemandGen Report Honors Top Ten Firms Driving Growth Via Automation

Putting the volatile economy in the backseat, some BtoB organizations are taking  a fast track to success. Overcoming the challenging business climate, many of the current leaders are using sales and marketing automation and lead management tools to improve their response rates and convert a higher percentage of leads into opportunities.

Research Shows Social, Lead Gen Links Create Tipping Point For Virtual Events

Tighter travel budgets, the explosion social networks and the search for new lead generation tools have all combined to create something of a perfect storm for the virtual event space. According to research from Marketing Sherpa, virtual meetings have increased 37% as an information resource during the first half of 2009, while face-to-face events have declined 30% during the same period.

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