Real Time Content, a firm specializing in personalized online video campaigns, offers technology designed to enable marketers to benefit from face-to-face sales presentations to their online and direct mail marketing campaigns.
The power of personalized content has been well established. Now marketers are tapping into new media to deliver the most effective messaging to engage prospects. Stepping outside the traditional marketing mix box, video has emerged as a new tactic to generate and engage leads in a more interactive, exciting way.
Pivotal Veracity, a leader in multi-channel email optimization solutions, recently announced the launch of MailboxIQ, a patent-pending technology designed to provide customer-level tracking of email deliverability, rendering and reputation across mobile, social, search and traditional Web and software-based email platforms.
MailboxIQ is designed to provide mailers the tools to improve the relevancy and ROI of their campaigns through multi-channel customer-level intelligence into where and how their customers are engaging with their email communications.
